Word Soup

I knew we were in trouble a few years back when the self-contained nuzzle-verse that is the Silicon Valley technology blog world started having coordinated orgasms every time some tiny company decided to put fucking calendars online.

It quickly became apparent that while these bloggers originally wanted to out-perform traditional media in terms of distributing truth, what many of them really built was a new network of conflicted startup-fondling caricatures whose primary function was self-promotion (and by self I mean self in the 'look at me I'm John Dvorak' sense).

The new world they've built suffers from the same thing that haunts the lobotomized shell of humanity known as cable news: muddy integrity, rabid ego, advertiser fealty, bubbly, doe-eyed coverage of topics (Iraq war), a notable lack of humanism, sparse consumer advocacy, blurred lines between marketing and news, a rush to be first (more ad views) instead of being right, pandering to the lowest common denominator (Another iPhone story instead of a real issue like franchise reform)....blah freakin' blah...

I mean this is a sector that just last week was shocked to realize that some people think selling your name to promote the same companies you're supposed to be objectively analyzing might not be a great idea. And really, after the last droplet of geek spittle fell to earth and the digital chatter faded into history, the consensus was, among most of them, that they did nothing wrong.

So I find sites like Uncov, though sparse and few and far between, to be pretty god damned refreshing -- just in the sense that they seem willing to walk up to it all and jam a massive needle of reality into the preposterous balloon of incestuous ego.

Have to love their advertising banner as well:

A counter-revolution to the digital tech news counter-revolution.