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The SunRocket rumor breaks last Thursday in the DSLReports.com forums, garners more than 50,000 page views, employees post oodles of insider information to the letter, we spend four days talking about it on our front page yet we aren't even considered a Techmeme sub-topic discussion as-so-far as the Web 2.0 bubble-verse is concerned.

And five days after we started discussing this, the New York Times tells me there's trouble at SunRocket.

Maybe we need sexier pants.

I feel horrible for these call center employees. When I talked to them they were blissfully unaware until the very last second, protected via outsourcing gossip firewalls from the stinky business going down on the mothership.

I don't think anyone is getting any severance. Customers also haven't been told squat officially, which borders on criminal.

CEO Lisa Hook was let go from AOL when their broadband adaptation struggled, and is so far getting the lion's share of blame for this implosion as well. At least from the employees I've spoken to, who suggest she isolated herself with a dozen-plus yes men & women she brought in as pals from AOL. One employee tells me four of them did the job one employee did previously.

Now SunRocket employees are scrambling at the last second for unemployment, yet I assume Duke graduate Hook is doing ok financially. Probably weighing a presidential run.